The Comme Des Garcons Diaries

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Just about the most influential vogue properties on the planet. Its international good results was not constructed via traditional marketing and advertising or mainstream trends, but through a Daring philosophy: problem the norm, break conventions, and Enable originality discuss louder than attractiveness. This unconventional solution grew to become the inspiration for CDG’s throughout the world expansion.

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CDG gained Worldwide notice by presenting garments that rejected classic Suggestions of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early in the 1980s.

This world visibility strengthened the CDG Hoodie name and attracted faithful customers from each and every corner of the whole world.

The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").

The 2006 autumn/winter collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further selection that blended the feminine With all the masculine.

CDG constructed a Comme Des Garcons robust distribution process by putting its goods in major luxury stores like Dover Avenue Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.

In 2017, the organization launched a different fragrance, Concrete, and marked its launch within the US with a evening meal curated through the artist and chef, Laila Gohar.

Each retail store was created as an inventive Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail working experience.

Together with the increase of online shopping, CDG expanded its access by offering collections by official and partnered e-commerce platforms. Social websites and vogue communities assisted unfold the manufacturer’s identity, building parts much like the PLAY Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned Probably the most identified sneaker collaborations on the earth, helping CDG attain world-wide mainstream visibility though being true to its edgy creativity.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, normally a lot more like art installations than trend demonstrates acquired all over the world media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The organization also generates a line of agendered fragrances, nearly all of that happen to be unconventional on earth of perfume and aligned With all the designs of its clothes.[6]